Product Designer ✨ Givingli
Driven by curiosity, I leverage my diverse professional background as a Product Designer by harmonizing creativity and technicalities to simplify complexities for businesses and end-users.
Featured in Business Insider - 19 Startups to watch in 2021 alongside Substack & Clubhouse.
Establishing Trust with Transparency
With the rise of the audio economy, it's important that we eliminate social anxiety and provide security. This case study covers how we maximize user benefit by designing transparency to enable users to foster genuine connections with confidence.
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Mobile App Case Study
YouTube Subscriptions Management
Despite generating $15.15 billion USD in revenue, YouTube users continue to experience cognitive overload leaving users frustrated resulting in lower engagement, application abandonment, and lower viewership. This case study breaks down our non-linear design process and how we used various testing methods such as A/B and usability tests to learn through trial-and-error to solve a real pain point people experience.
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Mobile App Case Study
Integrating Physical to Digital
Patch Plants is a London-based plant centre with the mission to bring joy to people with plants through education. In this case study, I bridge the gap between Patch and their target market by integrating their values and marketing strategy to educate users. I strategically designed physical characteristics and interactions to further deliver a seamless onboarding experience.
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My Story
Growing up in ensembles opened my eyes to the power of collaboration (exactly like cross-functional teams) and the impact of one - the significance of each individual. From nature to nurture to my previous roles in Public Relations, Marketing, and Sales — I transitioned into Product Design with the ultimate goal to help other people through strategy and innovation.