After doing my research to understand the relationship of people and plants, I studied the brand to get a deeper insight of their products and services.
Consumers are conscious and value sustainability over price tag. Because of this, it's very important for businesses to be mindful of how they present and deliver their brand to the digital stage. I looked into their business strategy to get an idea of how I can showcase what Patch prioritizes through design.
Patch Plants does a wonderful job of doing this by using Education-Based Marketing. When users surf through their website, they aren't being sold to as much as they are being educated about plant care and the products Patch has to offer. This is a great approach to sales because sharing knowledge leads to confidence. Consumers are more likely to become loyal and purchase from a business that they can trust.