Current YouTube Flow

The current flow to go from Home to the Subscriptions Management Page takes eight steps.

In user experience, we learn that the longer it takes for a user to execute an action, the more frustration they feel. From our data, we can confirm that this long process that involves unnecessary steps leads to cognitive overload.

Here I will break down the actions users take to get to the Subscriptions Management Page:

1. When you open YouTube, users land on the Home Page
2. Go to Subscriptions Page
3. Select "ALL"
4. Users arrive at the Channel List
5. Select "MANAGE"
6. Users must scroll and find channels individually
7. To unsubscribe, users must swipe left
8. Select "UNSUBSCRIBE"