Our survey was held on Typeform and distributed on various platforms such as Facebook, Twitter, and more. We limited our survey to nine questions to ensure our users have an easy, frustration-free experience.
How often do you watch YouTube on the mobile app? | Do you subscribe to channels you watch on YouTube? | How many channels do you_* actually*_ keep up with? | Off the top of your head, how many channels are you subscribed to? | Do you find it difficult managing your subscriptions? | Why do you subscribe to YouTube channels? | What do you find most *challenging* about managing your YouTube channel subscriptions? | How does this feeling affect the way you manage your subscriptions? | These feelings come from.... | Notes |
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Weekly | 0 | Less than 20 | Less than 20 | 0 | they interest me | I haven't subscribed to any | I don't put much effort into subscribing | I'm not on YouTube that often | |
Weekly | 1 | Less than 20 | I don't keep up with them | 2 | To support and keep up with the creators who make content that I deem to be of substance. | Lack of categorisation for example 'most watched/liked or commented on' channels. | It can get tedious manually sifting through my subscriptions | My desire to streamline my viewing experiences | |
Weekly | 1 | Less than 20 | 30-50 | 1 | To remember their videos but not to keep up with them too much | Remembering what they are about | I just don’t care to keep up with them | Lack of effort | |
Weekly | 1 | Less than 20 | Less than 20 | 0 | For new videos from them | Nothing | It doesnt | Nowhere | |
Weekly | 0 | I don't keep up with them | I don't keep up with them | 0 | i don't | none i don't have any | - | - | |
Weekly | 1 | Less than 20 | 1 | I usually subscribe to a channels if it’s a friend of mine trying to get subscribers | I don’t find anything difficult since I’m not subscribed to that many | N/A | No negative feelings come to mind. Easy to manage because of how many people I’m subscribed to | ||
Weekly | 1 | Less than 20 | 60+ | 2 | so I see my favourite creator's videos when they come out as well as to show support | some channels post multiple series/uploads but I would only be interesting in specific content | It makes me more careful of who I subscribe to, I unsubscribe from people a lot if they are cluttering my subscriptions, even if I watch them sometimes. I wouldnt subscribe to a youtuber if I just listened to a weekly podcast they did for example. | experience on the app over the years and noticing how a lot of youtube is being curated by an algorithm instead of the user | |
Weekly | 0 | Less than 20 | Less than 20 | 1 | To receive notifications when they post new videos | The Home Screen is more likely to recommend me videos that I don’t subscribe to, but watch anyway, so I don’t bother subscribing | I put minimal effort in managing them | Using YouTube for over a decase | |
Monthly | 1 | I don't keep up with them | Less than 20 | 1 | To show support and to improve my algorithm as to not waste time searching on YouTube but rather have my home page load with relevant videos immediately | I don't really manage them. Perhaps they could be categorised on my end a little better so I can view groups of videos of one category | N/a | N/a | |
Monthly | 0 | Less than 20 | Less than 20 | 0 | I havent have time to keep up to notifications | youtubers who dont post regularly | normal i dont subscribe | not wanting to have too many notifcations | |
Monthly | 0 | Less than 20 | I don't keep up with them | 3 | I don’t subscribe. | I don’t subscribe. | I can’t keep up | Frustration | |
Daily | 1 | Less than 20 | 30-50 | 3 | I enjoy their content and want updates when the creator makes a new video | No clear notice of where channels I don’t watch are in my sub feed so I can remove it | It doesn’t affect me as much as sometimes the realization is there that I have a bunch of Bloat in my feed | Wanting to know what channels I don’t watch anymore | |
Daily | 1 | Less than 20 | 30-50 | 0 | To keep up with latest videos | I don't have any issues managing subscriptions | It doesnt | Not really caring | |
Daily | 1 | Less than 20 | Less than 20 | 1 | Has the is interesting | Nothing | Nothing | ||
Daily | 1 | Less than 20 | Less than 20 | 0 | To get updates when new videos are released | Nothing! | I only subscribe to channels I really like otherwise my page gets overly cluttered | I’ve used the app for so long it’s second nature | |
Daily | 1 | Less than 20 | Less than 20 | 2 | To easily find the content I want to watch | When I no longer watch the videos and just forget to unsubscribe | Makes me not subscribe unless I’m certain I want to watch the content in the future | Not having enough time to organize and keep track of it all | |
Daily | 1 | Less than 20 | 30-50 | 1 | I actually known the algorithm will keep me up to date, so I usually subscribe to show support to a creator. | When browsing a list of your subscriptions, they show up in a weird order! Takes me a solid few minutes to go through the list and find who I'm looking for | I've given up on the idea of managing my subscriptions - I just let them build up | Me being an impatient millennial... | |
Daily | 1 | Less than 20 | Less than 20 | 2 | To find videos easily | I can't find videos that I need quickly because there isn't search button under the channel (or maybe I don't know about that) | I just use the main search option typing the name of the subscription and the video that I want | my experience | |
Daily | 1 | Less than 20 | Less than 20 | 0 | Entertainment purposes | Nothing | For simplicity | Boredom | |
Daily | 1 | Less than 20 | 30-50 | 0 | To see the channels new content when it’s uploaded | Nothing | Nothing | Me | |
Daily | 0 | Less than 20 | Less than 20 | 2 | I don't actively subscribe to any channels, however I do keep up to date on specific news and comedians, etc. | How to handle notifications | I tend to not deal with it for a long time, and then find myself unsubscribing from everything. | Being overwhelmed (e.g. too much information to keep up with) | |
Daily | 1 | Less than 20 | Less than 20 | 2 | For reminders of content that has helped or will most likely help me in the future | Too many uploads to keep up with, or missing videos I actually care about | Don't think too much about it usually | trouble finding a log of all videos from subscriptions | |
Daily | 0 | I don't keep up with them | I don't keep up with them | 2 | Stay informed | Finding related content | I would have to organize them on my own. | Confusion: trying to see all related channels | |
Daily | 1 | Less than 20 | Less than 20 | 2 | To support the content creator | Remembering them | It doesn't | My achey breaky heart | |
Daily | 1 | Less than 20 | Less than 20 | 1 | To keep updated with my favourite trends | Can’t always access them | End up closing the app | The interface | |
Daily | 1 | Less than 20 | Less than 20 | 0 | I like to be notified of new content from my subscribed list instead of trawling YouTube. I hope it also helps generate better content for me from their algorithms on viewed content | If I had more subscriptions then there's more videos to go through and I might miss something I'd been looking for | It doesn't | pass | |
Bi-daily (multiple times a day) | 1 | Less than 20 | Less than 20 | 2 | I subscribe to channels that either offer valuable information or whose content I find inspirational. Some channels / creators have a knack for igniting a fire within the hearts of their viewers and that to me is sometimes the distinguishing factor between whether I subscribe to them or not. | I can't always remember off the top of my head who I've subscribed to... so I'm not always certain if I'm keeping up with the channels I need / want to or not... | Since it would require me to make actual time to determine whether I am in fact keeping up with all those I subscribe to or not, I typically don't. There's just not enough time in the day. | Simply not knowing for sure if I'm missing out on valuable information from those I subscribe to. | |
Bi-daily (multiple times a day) | 1 | Less than 20 | 30-50 | 3 | feel-good / high quality content / educational | Should be as easy as categorizing / deleting or unsubscribing from e-mails | ? | not enough organizational tools | |
Never | 1 | Less than 20 | 60+ | 2 | because i like the content I saw and hope to hear updates from the person I want to follow | I guess it is difficult to rank and search and block ads | mostly abandon them... | i see ads taking too much screen space on mobile app | |
Never | 0 | I don't keep up with them | I don't keep up with them | 0 | Don't really subscribe | NA | - | Can't really be bothered about subscribing if the algorithm generates stuff for me anyway | |
Never | 1 | I don't keep up with them | Less than 20 | 2 | To support the person who owns the channel, sometimes because it's continually relevant to me | They feel invisible, you have to dig to find them | I don't subscribe much anymore | Not being very familiar with YouTube terminology, being a casual user who finds it overwhelming |